Sunday 9 September 2018

Task 2

This is the front cover of a magazine called The Technology Issue now while it has a very appealing front cover the top left corner does indicate that it's an airline passenger experience. This could mean that either:
A) This magazine is for airplane passengers to read during a flight which means that it will have a strong possibility of not being read.

B) This particular magazine is stocked at concession shops at the gates, meaning that passengers may buy it to read on the plane then either take it home or leave it on the plane in the pocket of the seat in front.

C) This magazine is about some of the technological experiences that passengers go through when they use an airport.

However on a closer inspection of the magazine the purple text at thee bottom identifies the subjects talked about in the issue, which covers most of what normal people consider to be serious technological problem. It does also cover air travel but only from the perspective of ground control which means that while it make not give the view of passengers or any technological issues they deal with, it does cover a technology aspect of the profession.




Based off of this  double page spread towards the begin of the magazine it's safe to say that the most likely of the possibilities listed earlier B is the highest chance alongside A




This goes into more detail about technological advances in air travel across all planes as well as what those changes have brought that help people.



Overall based off what has been demonstrated I would say that this magazine is definitely an informative one and not one that's primarily used for entertainment, which means that instead of being used for people reading this for the purpose of shopping and general entertainment, it is used to almost teach people the advances in airline technology and how that helps us.

This second double page spread tells the history of how ground control in airports was made and how it continues to aid us today.


This fully confirms the fact that this magazine is more of an information and teaching one over a standard airport/plane. It has many appealing colours which attracts people to pick it up and read it, the layout of this magazine indicates the fact that all the facts are based in an easy to read format with pictures and different coloured text to help break up the fact absorption easier.

Part 2: Limitations of Print Magazine and the Opportunities of Digital Magazines

Now lets delve into what the limitations are for Print Magazines

  • Not everyone will be able to get a hold of them
  • Many places will still keep out of date magazines and keep the latest issues behind the older ones
  • If the target market is a global audience then this form of media is definitely not the most optimum, digital magazines have a much better coverage as they are stored on the world wide wireless network
  • Print media advertising is not the most time effective as they require a lot of time and planning
  •  Most of the advertisements may get lost within each other so it's difficult to get your certain advert to be distinguished
So the overall vibe that is given is that in today's modern era printed media is not the most optimum way to get a message out to large audiences, printed media doesn't have the best coverage for global audiences. However they do get much use from travel, such as shops that sell them in places like airports and train stations, where they can be left and other people can read them.

The opportunities for digital magazines are massive as they are online which means that anyone can access them at any time, this not only allows for global coverage meaning that many magazine  companies can stay in business for longer. It also allows for a diverse fan base that allows for better social interaction. Furthermore as many people have access to modern technology and the internet magazines now have more discernible adverts which boosts company coverage world wide.

I am now sure that based off the evidence that I've provided you now see that digital magazines have much better coverage than printed ones. 

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